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The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance the organization’s digital presence, drive brand awareness, and achieve business goals. This role requires a strong understanding of digital marketing channels, analytics, and trends, as well as the ability to create and execute effective campaigns. Jobs near me India

Key Responsibilities:

1. Digital Strategy Development:
   • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
   • Conduct market research to identify digital trends, target audiences, and competitor activities.
2. Content Creation and Management:
   • Create engaging and relevant content for various digital platforms, including websites, social media, email, and blogs.
   • Manage content calendars, ensuring consistent messaging and alignment with brand guidelines.
3. Search Engine Optimization (SEO):
   • Optimize website content for search engines to improve organic search rankings.
   • Conduct keyword research, analyze website performance, and implement SEO best practices.
4. Social Media Management:
   • Develop and implement social media strategies to increase brand visibility and engagement.
   • Monitor social media channels, respond to comments, and analyze performance metrics.
5. Email Marketing:
   • Plan and execute email marketing campaigns to nurture leads and retain customers.
   • Segment email lists, create compelling content, and analyze campaign performance.
6. Paid Advertising:
   • Manage and optimize digital advertising campaigns (Google Ads, social media ads, etc.).
   • Monitor budgets, analyze ROI, and make data-driven decisions to improve campaign effectiveness.
7. Analytics and Reporting:
   • Utilize analytics tools to track and report on key performance indicators (KPIs).
   • Provide insights and recommendations based on data analysis to improve campaign performance.
8. Website Management:
   • Collaborate with web developers to ensure the website is optimized for user experience and conversions.
   • Implement and track website analytics to identify areas for improvement.
9. Collaboration and Communication:
   • Work closely with cross-functional teams, including sales, design, and product teams.
   • Communicate effectively with stakeholders, providing updates on campaign performance and insights.

 Interested candidate Drop Resume 8588943515 to WhatsApp?

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on strategy development and execution.
• Strong knowledge of digital marketing channels, tools, and best practices.
• Proficiency in SEO, SEM, social media platforms, email marketing, and analytics.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Certifications in digital marketing tools or platforms are a plus.

Note: This job description is a general overview of the responsibilities and qualifications typically associated with the role of a Digital Marketing Specialist. Actual job descriptions may vary based on the organization’s specific needs and industry.