Digital Marketing/ Internet Marketing/ IT Services & Consulting
SalaryINR 15,000 - 35,000
Job typeFull Time
LocationDelhi-NCR Region
CNN Jobs Delhi
Job description
Management of the digital marketing campaigns.
Must have sound knowledge of Google Adwords/ PPC, Facebook ads and SEO onpage and offpage techniques.
Produce manage keyword research, technical, content, link and social audits – analysis and documentation.
Managing all of the activities and processes required to effectively run SEO Social campaigns.
Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed expectations and KPIs.
Stay abreast of industry trends and all applicable technologies, including developments in SEO, social media, PPC, analytics, online marketing. CNN Jobs
1+ years of experience in Paid Search.
1+ years of experience in Paid Social.
Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
Experience in growth strategies and media planning & brand Uplift
Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
Experience working with scripts, automation solutions, and various ad personalization
Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
Strong client-facing presentation skills and demonstrated client relationships
Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
Good command over Google analytics, search, ad campaigns & optimizations.
Provide periodical PC reports and present performance improvement plans.
Optimize targeting according to changing search trends & handle client escalations.
Strong PPT and Excel skills as well as data analysis & problem-solving abilities.
Detailed understanding of marketing concepts & brand communications.