Job Digital Marketing

We are looking for an experienced candidate with a experience/knowledge in Digital Marketing to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Job Digital Marketing

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.

Requirements and skills:

• Proven experience as Digital Marketing Executive or PPC Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools. (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.