Job Openings
The Digital Marketing Specialist (SEO/SEM) will be in charge of devising and implementing digital marketing strategies to drive conversions, boost website traffic, and raise search engine rankings. You will also be familiar with SaaS marketing practices that encourage organic and paid lead conversion.
Roles and Responsibilities
Create and implement efficient SEO and SEM strategies that drive conversions, improve search engine rankings, and increase website traffic.
Utilize in-depth keyword research to guide content creation and on-page optimization efforts.
Optimize ad copy, landing pages, and bid management for maximum ROI while managing PPC campaigns across multiple platforms.
Perform website audits to discover technical issues that could have an effect on the performance and user experience of the website.
To continuously refine and enhance digital marketing efforts, monitor and analyze website traffic, search engine rankings, and other important metrics.
Keep up with the most recent SEO, SEM, and SaaS marketing trends and best practices.
To manage campaigns and boost lead conversion rates, make use of marketing automation tools like HubSpot.
In order to align digital marketing efforts with business objectives, collaborate with cross-functional teams like product, sales, and customer success teams.
Desired Candidate Profile
Four year college education in showcasing, correspondences, or a connected field.
Experience in SEO and SEM of at least three years minimum.
a proven track record of increasing website traffic and conversions as well as improving rankings in search engines.
Knowledge of digital marketing tools such as Google Analytics, Google AdWords, and Meta Business Manager
Solid logical and critical thinking abilities.
Superb correspondence and undertaking the board abilities.
familiarity with SaaS marketing practices that encourage organic and paid lead conversion.
Knowledge of CRM and marketing automation tools like HubSpot.
Knowledge of A/B testing and transformation rate streamlining strategies.
Knowledge of email marketing campaigns and advertising on social media platforms.
ability to work with teams from across the organization, such as product, sales, and customer success teams.
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Digital Marketing
Organize and carry out campaigns for social media marketing that focus on social media optimization (SMO) across a variety of platforms in order to boost client traffic and brand value; this incorporates profile creation, fan page streamlining and content sharing advancement on Facebook, LinkedIn, Twitter, Pinterest YouTube.
Monitor and actively carry out Online Brand Reputation Management.
It would be beneficial to have experience making a variety of videos for Instagram reels.
a solid understanding of digital marketing topics like SEO, marketing on social media, LinkedIn, and email, among others.
Excellent written and spoken communication skills, as well as the capacity to interact with end users at all levels and technical resources, are what we mean.
For qualitative and geographic tracking of incoming traffic, make use of web analytics tools like Google Analytics.
Tasks related to posting, disseminating, creating trending reels, designing, managing client accounts, and interacting with clients
