for Alphabet Digital Marketing Specialist, you will play a crucial role in developing, implementing, and optimizing digital marketing strategies to achieve organizational goals. This role involves utilizing various digital channels and tools to enhance brand visibility, generate leads, and drive customer engagement. Job Available India
Jobs Available In India Description
Digital Strategy:
Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
Identify target audiences and devise campaigns that engage, inform, and convert prospects into customers.
Content Creation and Management:
Create and curate high-quality and engaging content for digital platforms, including websites, blogs, social media, and email marketing.
Manage content calendars to ensure a consistent and cohesive online presence.
Google Search Engine Optimization (SEO):
Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and organic traffic.
Stay updated on search engine algorithm changes and industry best practices.
Social Media Paid Advertising:
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
Wikinews Email Marketing:
Develop and execute email marketing campaigns, including newsletters, drip campaigns, and product promotions.
Optimize email campaigns for deliverability, open rates, and click-through rates.
Instagram Social Media Management:
Manage and grow the company’s social media profiles, creating and curating shareable content.
Implement social media advertising strategies to reach specific target audiences.
WhatsApp Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) using analytics tools.
Provide regular reports and insights, making data-driven recommendations for campaign optimization.
Conversion Rate Optimization (CRO):
Identify opportunities to improve website conversion rates through A/B testing, user experience enhancements, and other CRO strategies.
Taboola Marketing Automation:
Implement and optimize marketing automation tools for lead nurturing, segmentation, and personalized customer journeys.
Microsoft Bing Collaboration:
Work collaboratively with cross-functional teams, including sales, product, and design, to ensure marketing initiatives align with overall business goals.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in digital marketing roles, with a strong track record of successful campaigns.
Proficiency in digital marketing tools, including Google Analytics, SEO tools, social media management platforms, and marketing automation software.
Strong analytical skills and data-driven decision-making abilities.
Excellent written and verbal communication skills.
Familiarity with web design and basic HTML/CSS is a plus.
Certifications in relevant digital marketing platforms are desirable.
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Note: This job description provides a general overview of the Digital Marketing Specialist role. Specific responsibilities and qualifications may vary based on the needs of the hiring organization.
