Lenovo Job Vacancies

Digital Marketing Job Openings, We are seeking a dynamic and results-driven Digital Marketer with 2-3 years of experience to join our marketing team. The ideal candidate will be proficient in SEO, Google Ads, Meta Ads, Google My Business (GMB), Local SEO, Google Analytics, and both on-page and off-page SEO. You will be responsible for managing various digital marketing campaigns and strategies to enhance our online presence, drive traffic, and generate leads Digital Marketing Job Openings. Lenovo Job Vacancies

Naukri Responsibilities

Search Engine Optimization (SEO)

On-Page SEO:
Conduct keyword research to guide content teams.
Optimize website content, meta tags, headers, and images.
Ensure website architecture and structure is optimized for search engines.
Implement and manage internal linking strategies.
Plan, develop and implement our SEO strategy
Work towards organic search optimization and increasing organic traffic.
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify problems and deficiencies and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Collaborate with web developers and other teams
Stay up to date with the latest SEO, digital marketing latest trends and best practices
Off-Page SEO:
Execute link-building strategies to improve domain authority.
Manage relationships with external websites and bloggers for backlink opportunities.
Monitor and analyze backlink profiles.
Technical SEO:
Conduct regular technical audits of the website.
Optimize website speed and performance.
Implement schema markup and rich snippets.

Paid Advertising

Google Ads:
Create, manage, and optimize PPC campaigns across Google Search and Display Networks.
Conduct A/B testing for ad copy, landing pages, and targeting strategies.
Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
Meta Ads (Facebook & Instagram Ads):
Develop and implement paid social media strategies.
Create engaging ad creatives and compelling copy.
Manage and optimize campaigns to maximize reach and engagement.
Track and report on performance metrics.

Local SEO & Google My Business (GMB)

Optimize GMB listings for multiple locations.
Ensure consistency in NAP (Name, Address, Phone Number) across all local citations.
Respond to customer reviews and questions on GMB.
Implement local SEO strategies to improve visibility in local search results.

Analytics & Reporting

Utilize Google Analytics to track and report on key performance indicators (KPIs) and metrics.
Generate comprehensive reports on website traffic, user behavior, and campaign performance.
Use data insights to refine and optimize digital marketing strategies.
Stay up-to-date with the latest trends and updates in Google Analytics.

Content Strategy & Management

Collaborate with content creators to ensure SEO best practices are applied.
Develop and execute content marketing strategies that align with SEO goals.
Ensure content is optimized for both search engines and user experience.

Collaboration & Communication

Work closely with the web development team to ensure SEO best practices are properly implemented.
Coordinate with the design team to create visually appealing and effective ad creatives.
Communicate campaign performance and insights to stakeholders. Snapchat Job Vacancies

Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 2-3 years of hands-on experience in digital marketing, with a proven track record of managing successful SEO and PPC campaigns.
Technical Skills:
Proficient in SEO tools (e.g., SEMrush, Ahrefs, Moz).
Advanced knowledge of Google Ads and Meta Ads Manager.
Experience with Google Analytics, Google Search Console, and Google Tag Manager.
Familiarity with content management systems (CMS) and basic HTML/CSS.
Soft Skills:
Strong analytical and problem-solving skills.
Excellent written and verbal communication abilities.
Ability to work independently and as part of a team.
Detail-oriented with strong organizational skills.
Preferred Skills
Certifications: Google Ads Certification, Google Analytics Certification, SEO certifications.
Additional Skills: Experience with email marketing, CRM tools, and other digital marketing channels.